Pace of change is fast in mid-size sedan segment - The Globe and Mail
The last Malibu was a reasonably successful car for GM. the year the car was introduced in its home market, annual sales were in excess of 210,000, a record for the nameplate. Yet there was room for improvement, so the car was remade, says Sam Coomes, marketing manager for the Malibu in the U. S. “We listened to customer feedback on the car and we fixed things. Also in New York, the all-new and radically styled 2016 Nissan Maxima made its debut. “The mid-size sedan segment in America is different from ours,” says Bert Brooks, senior manager for product planning at Nissan Canada. “They have larger mid-size models and smaller mid-size models. The Altima is Nissan’s smaller mid-size sedan and it sells in higher volumes both in Canada and in the U. S. The Maxima is our larger, more performance-oriented mid-size sedan – it’s intended more for the enthusiast. While it’s not expected that the Maxima should challenge the Altima for sales leadership in either country, it’s hoped that the bold new version will regain some of the model’s former popularity. Sales of the Maxima in the United States last year were half what they were in 2002, the year 98,502 examples moved off Nissan lots. Source: www.theglobeandmail.com
