Ford Motor Company Kicks Off Q2 With Promising F-150 Sales Mix in April - Motley Fool
investors have been waiting for sales increases in the second quarter as production of the latest version of the automaker's best-selling product, the F-150, accelerates. America's No. 1 pickup truck finally appears to be gaining more traction in the U. S. retail market, with fleet sales likely to follow in the months ahead as production accelerates to full speed, allowing fleet orders to be filled. That's great news as the folks at the Blue Oval kick off the second quarter with an expectation of increasing F-Series sales. Here's a look at how Ford's April sales numbers compared to estimates, along with some F-150 sales mix information that will give investors a reason to believe profits are about to roll in even faster. April 2015 was actually one of the most easily comparable months in a while, with March 2015 and April 2014 both featuring 26 selling days. Ford was expected to increase U. S. sales by roughly 5. 8% year over year in April, according to data from Edmunds. One reason investors should be happy is that Ford's retail sales increased 7% while fleet sales were up 1%. It's preferable that Ford's total sales are being driven higher by end consumer demand rather than less profitable fleet sales -- though,... Source: www.fool.com
