Ram 1500 Laramie Longhorn Redefines Premium Pickups - Ward's Auto (subscription)
designers have created a new brand of rugged luxury with the ’13 Ram 1500 Laramie Longhorn edition, which is well worth the $55,390 sticker price for the 4x4 crew cab we tested. The Laramie Longhorn is one of few entries in this year’s Ward’s 10 Best Interiors competition to receive near-perfect scores cross the board, with one juror commenting that this is what a truck would look like “if Bentley made pickups. There aren’t enough adjectives to describe how so many styles coalesce in the 1500 Laramie Longhorn, with one juror calling the package “manly, stylish and comfortable,” all at once. A cynic might grouse that a pickup stickering north of $55,000 darned well should have a spectacular interior, and that base trucks should be evaluated instead. Besides, premium pickups are selling well, and auto makers are crazy not to give buyers exactly what they want. The standard for premium pickup interiors has been set by Ram’s Laramie Longhorn, and it’ll be exciting to watch competitors race to catch up. afoley@wardsauto. Source: wardsauto.com
