Tesla hires Burberry executive to head North American sales - ecomento.com
Tesla has hired Ganesh Srivats, formerly a senior vice president at Burberry, to head its North American sales effort. Srivats is expected to help Tesla market itself as a premium lifestyle company much the same way Porsche and Ferrari have done. “This makes all the sense in the world,” said Scott Galloway, a professor of marketing at New York University’s Stern School of Business, in a phone interview with Bloomberg. “Tesla is not an automobile company, it’s a luxury company. Under Srivats’ guidance, it moved from being a conservative high-end fashion house to haute couture, said Ken Harris, managing partner at Cadent Consulting Group in Chicago, which advises consumer and retail companies. “If Tesla is thinking that they are selling a lifestyle and a way of thinking, then someone from Burberry could be the right choice,” Harris said in a phone interview. Tesla is following the lead of Apple, which hired former Burberry Group CEO Angela Ahrendts as head of its retail operations in 2013. Both companies seek to burnish their status as pre-eminent tech savvy companies and become indispensable... “Srivats absolutely brings a client-centric approach to doing business,” said Milton Padraza, chief executive officer of the Luxury Institute, in a phone interview. Source: ecomento.com
