The 2013 BMW Active Hybrid 3: The real electricity is in the name - Washington Post
The 2013 BMW Active Hybrid 3 driven for this week’s column replies: “Yes, but . . . ”. Yes, it is possible. But you’ll have to drive it a very long time — 62 years by one industry estimate — to recoup the Active Hybrid 3’s price premium compared with the cost of a less expensive 3-Series model such as a gasoline-fueled BMW328i, which starts at $36,850.... It certainly falls within the realm of BMW owners’ expectations. The 2013 BMW Active Hybrid 3 is “fuel-efficient,” especially for a BMW. That’s something for a BMW. But there is nothing economical about it. The Active Hybrid 3 requires more expensive premium gasoline. BMW’s marketers boast that the Active Hybrid 3 is “the world’s first full hybrid among compact sedans in the premium segment. The world’s first full gas-electric hybrid, the Toyota Prius, runs rings around the BMW Active Hybrid 3 in the arena of fuel economy. It gets nearly 50 miles per gallon in combined city-highway driving, and it drinks regular-grade fuel. Numerous other affordable gas-electric hybrids and extended-range electric vehicles, such as the. Source: www.washingtonpost.com
