2013 BMW 760Li Review - BMW BLOG (blog)
In truth, I believe it has more to do with the fact BMW are borderline embarrassed that they offer such a stonking engine. an engine that sucks back premium in a good ‘Ol ’70s kinda way and puts power, panache and pride firmly in front of economy in a 1990’s Wall Street kinda way. The V12 flies in the face of BMW’s efficient dynamics marketing tag lines – though this V12 is actually a fuel miser considering its potent performance figures. Another reason why this V12 lives on without much press is because of the fact it’s only offered in the engine bay of the long wheelbase 7 series. BMW sells very few of these cars, and the people who drive them seldom show up at community picnics to mix and mingle. You’re unlikely to meet a V12 7 series owner unless you’re likely to meet a plethora of CEOs. If you do, however, get the chance to acquaint yourself with BMW’s V12 7 series, you’ll notice a few subtle exterior highlights and a “760Li” badge on the boot. The 760Li is probably the world’s greatest sleeper car. That said, if you get the chance to get to know the 760Li from behind the wheel, you’ll find a different facet of this car that is in no way conservative or boring. It had been raining and the asphalt was soaking wet – though rain was no longer falling. Source: www.bmwblog.com
