Why Corvette Should Become the Next General Motors Sub-Brand - Automobile
I’d hate to see how, for example, a single compact CUV platform might be shared between Chevy, GMC, Buick, Corvette, and Cadillac. I’d bet it’s going to be more like a sub-brand sold at both Cadillac and Chevrolet dealerships with separate Toyota Scion-like showrooms, only fancier. GM’s history of sub-brands goes all the way back to 1926, when Cadillac begat LaSalle and Oakland spawned Pontiac. Chevy got its sub-brand, Geo, in the 1980s. Hummer should have been GMC’s sub-brand. Cadillac needs a sports car , something to compete with the Audi R8, the Mercedes AMG GT, and others of that ilk. If the Corvette Zora was a Chevrolet, Cadillac would have to top an already expensive design. Different engines -- the small block for the Chevy and the new DOHC V-8 for the Cadillac -- wouldn’t be enough either, and in any case, volumes on expensive, mid-engine sports cars are far too small for GM to split the Zora into two models, no... Source: www.automobilemag.com
