Local dealership fined for deceptive practices - Prince George Citizen
Motor Vehicle Sales Authority has fined the owners of Northland Chrysler Jeep Dodge $44,000 and its former principal, Brent Marshall, $3,550 for engaging in deceptive practices. Northland was fined $6,000 and Marshall $600 for failing to advertise the Civic on the lot at the same price advertised in the flyer. It had been advertised for $9,988 but during the June Mega Sale, where dealers gather at the CN Centre parking lot to sell vehicles, the sticker price was $14,888 and it was sold for $13,500 plus the administrative fee for a total base price of... Northland was fined $6,000 for misrepresenting a price advantage, as the couple was told they would be getting a "really good deal" and a "family deal" on the car. Failing to price a 2009 Chevrolet Impala on the lot at the same price advertised in the flyer led to another $6,000 fine for Northland and $600 for Marshall. The sticker price was $14,800 and the salesperson accepted an offer of $11,500 while the administrative fee was added on. Charging the purchaser of a 2009 Dodge Grand Caravan a $589 administrative fee on top of the advertised price without... Northland was fined $1,000 and Marshall $100 for describing a 2013 Dodge. Source: www.princegeorgecitizen.com
