Infiniti Q50: Understated Luxury - LA Canyon News
UNITED STATES—The Q50 is more than just a new mid-size luxury sedan from Infiniti. It was the first offering to signify Infiniti’s desire to go in a new direction. It paved the way for the rest of Infiniti’s lineup to change from the “G” prefix to the “Q” prefix. The prefix change can also be viewed as Infiniti’s desire to get back to its roots. The original Infiniti, the Q45, was a well-kept secret prior to its official launch. This vehicle (the first to be marketed under the Infiniti brand) was also very high-tech, much like the vehicles Q-Branch customizes for the famous secret agent from Britain (irony intended). Not only was the exterior devoid of flashy chrome accents, grills, and hood ornaments, but the interior also avoided the luxury clichés of wood paneling, chrome accents, and cushy seating. This vehicle represented a new definition of luxury. It was a decidedly Japanese definition of luxury. The driving experience should be made more pleasurable in a true luxury car. The lack of market success could be partly contributed to the cagey television commercials, but most of it had to do with the fact Lexus had built the car Americans had always wanted: A Mercedes-Benz S-Class without the S-Class price tag. Infiniti attempted to. Source: www.canyon-news.com
