Infiniti M30 review - Telegraph.co.uk
Car manufacturers like to live in their own solipsistic marketing bubble, almost as if they’d appointed René Descartes as head of sales. Infiniti even showed us its fantasy rivals, lining up the Mercedes E-class, BMW 5-series and Jaguar XF in its swish new Roman showroom. They looked highly convincing in a way the Infiniti didn’t. Born in the dog days of the greed-is-good Eighties, this was the last in a trio of Japanese prestige marques launched in the US in the belief that no one there would pay for a premium Japanese car wearing a mainstream badge. Honda was first with Acura, in 1986, then Toyota and Nissan followed suit with Lexus and Infiniti respectively. Since its birth in 1989, Infiniti’s US sales have roller-coastered, but it has implemented a moderately successful strategy of introducing the badge to markets such as Taiwan, the Middle East and Korea, where Mercedes-Benz, BMW and Audi are not so... Now the purple Infiniti badge is in Europe and competing in mature, German-dominated premium markets that account for 2. 5 million cars a year, a figure that’s set to rise to about 2. 8million by 2013. Initially stymied by the lack of a diesel... Source: www.telegraph.co.uk
