Land Rover to roll out two diesels in October - Automotive News
BARCELONA, Spain -- Land Rover expects its first U. S. diesel vehicles will account for up to 20 percent of sales for the two SUVs powered by the new-generation engines. The Range Rover Td6 and Range Rover Sport Td6 go on sale in October and will cost about $1,500 more than the gasoline V-6 models. It will capture a very loyal customer -- diesel buyers have a higher loyalty rate than gas or hybrid buyers,” said Rob Filipovic, product planning manager for Jaguar Land Rover North America. Filipovic said Land Rover did not expect the diesels to cannibalize gasoline-engine sales and “we expect a high level of conquest. The Range Rover Sport will start at $67,445 and the larger Range Rover at $87,445, including shipping. Land Rover sold 51,465 vehicles in the U. S. last year. Also, Land Rover’s sibling Jaguar brand will add a diesel version of the redesigned XF midsize sedan. More than 50 percent of Land Rovers sold worldwide are diesels, said Alan Jones, engineering director for diesel. Jones said Land Rover decided to develop a cleaner diesel for the U. S. because of increased demand. Source: www.autonews.com
