Volvo sets new standards in luxury and family safety with the XC90 - Irish Independent
The launch of Volvo's XC90 in 2002 was a game-changer for the Swedish brand. For 75 years Volvo had been amassing an army of devotees and detractors alike. The XC90 transformed them from sensible and safe to an innovative premium brand and sparked a renaissance at the firm. At a time when SUVs were considered off-roaders, Volvo built a vehicles that was a comfortable, safe, family car with room for seven and they were among the first car-markers to recognise the new and growing demand for high-riding luxury with... The XC (Cross Country) line was their response to the increasing appeal of SUVs as 'family' haulers. The XC90 is the first car developed by Volvo since the Chinese company Geely took controlling interest in 2010. Built on an entirely new platform, the exterior is still unmistakeably Volvo with clean and purposeful styling and oversized grille. With an imposing road presence, the XC90 stretches almost five metres long. On-road ride comfort remains as good as in the previous version and it is beautifully hushed and refined, capable of soaking up bumps like mere air bubbles on the road. Source: www.independent.ie
