J.D. Power APEAL study shows growing interest in safety features - Auto Remarketing
Power announced the results of its 2015 U. S. Automotive Performance, Execution and Layout (APEAL) study this week, the rankings of which show the growing usage of safety technologies in new vehicles make them more attractive to shoppers and... The APEAL study, which allows owns to evaluate their vehicles across 77 categories, combines these numbers into an overall APEAL Index score based on a 1,000-point scale. Overall, the APEAL score for the industry has spiked by four points year-over-year coming in at a score of 798. And Porsche, as well as Chevrolet and Ford, each received three segment level awards. Looking at the overall results for the study, J. D. Power explained safety features can contribute to a significant boost in APEAL scores. In fact, owners of vehicles touting blind-spot monitoring and warning systems scored their vehicles 38 points higher than among those without them. The study found that 36 percent of owners have blind-spot monitoring and warning systems in their cars, which is up 7 percent from 2014. Taking a look at brand performance this year for the APEAL study, J. D. Power noted that the gap between... Source: www.autoremarketing.com
