Selling the 2016 Mazda MX-5 Miata to a New Generation - Automobile
Avid MX-5 fans, meanwhile, already are devouring every piece of information Mazda reveals about the new car. McLaughlin expects those types of buyers to line up for the Launch Edition model that will comprise the first 1,000 copies of the 2016 Mazda MX-5 Miata sold in the U. S. For a new group of buyers, the presence of the Miata in racing may help raise... In contrast to a mainstream family vehicle that gets abused for years and then resold after five to six years, McLaughlin said that Miata owners tend to keep their cars around for a longer period -- meaning they don't necessarily need to buy a new... McLaughlin said that Mazda has seen that the buyers for each of the car's trim levels can be quite different. The entry-level Sport model tends to appeal to "purist" buyers who want a simple car, and the Grand Touring model speaks to shoppers who want every modern technology in their car. In fact, McLaughlin says, Mazda data show that many Miata GT buyers could afford a significantly more expensive roadster -- a BMW Z4, Porsche Boxster, or similar -- but still pick the Miata. Source: www.automobilemag.com
