AM General Starts Mercedes-Benz R-Class Production, Only China Will Get the ... - autoevolution
For those with deep sympathy for the brand with the three-pointed star logo, a model like the R-Class can only be described as a flop both in terms of sales and popularity. So after earlier this year AM General and Mercedes-Benz struck a multi-year agreement to move production of the R-Class luxury vehicle from Tuscaloosa to Indiana, they now tell us the first Mercedes-Benz R-Class rolled off the production line. As a production specialist, AM General reliably fulfils the high requirements in terms of processes and especially quality, which globally apply to the production of Mercedes-Benz passenger cars," said Jason Hoff, President and CEO of... Launched in 2006, the R-Class came to the market with the luxury MPV badge, but it didn't manage to live up to its status. The R-Class' Sales were not Mercedes-Benz had in mind for the MPV. To have a bigger picture, we'll mention that in 2007, only 13,031 vehicles were sold in the US. The model's failure was explained by the crowded marketplace, poor marketing positioning, and fuel efficiency concerns among consumers at the time the... Source: www.autoevolution.com
