Kia, Hyundai rise, Japanese fall in JD Power quality study - USA TODAY
Kia, Hyundai rise, Japanese fall in J. D. Power quality study The twin South Korean brands, Kia and Hyundai, have moved to the top of the pack in the latest J. D. Power and Associates Initial Quality Study, the most closely watched gauge of... ly/1MLBBoi The twin South Korean brands, Kia and Hyundai, have moved to the top of the pack in the 2015 J. D. Power and Associates Initial Quality Study released Wednesday, the most closely watched gauge of quality in auto manufacturing. The Kia brand ranked second behind the top brand, Porsche, which took first for the third year in a row. And the Hyundai brand moved up to fourth place, right behind third-place Jaguar. "We believe the J. D. Power report leaves no doubt that Kia builds world-class vehicles, and the results are especially gratifying as the IQS study truly reflects the voice of our customers," says Michael Sprague, executive vice president of Kia... Overall, Power says Japanese brands are now collectively below industry average for the first time in 29 years. "For so long, Japanese brands have been viewed by many as the gold standard in vehicle quality," says Renee Stephens, a Power vice president, in a statement. "While the Japanese automakers continue to make improvements, we're seeing other brands, most notably Korean makes, really accelerating the rate of improvement. Source: www.usatoday.com
