The New BMW 7-Series: 40 Years in the Making - The Cheat Sheet
It may not be the sportiest or the best-selling car in BMW’s lineup, but the 7-Series is still the brand’s flagship in some very real ways. It’s often overlooked by enthusiasts, overshadowed by the performance of the M5, or the gorgeous looks of BMW’s sports cars, but for nearly 40 years, the 7-Series has been the company’s bulwark against the likes of the Mercedes-Benz S-Class,... This week, the company unveiled the latest car to carry the 7-Series mantle, and from the outset, it looks like it’s more than capable to handle the job. 1977-1986 E23 7-Series Introduced five years after the 5-Series, and two after the 3-Series, the E23 7-Series joined the BMW lineup as its most modern attempt to date at an executive car. Compared to the baroque Mercedes S-Class, it was a sports car, and next to contemporary American cars, it was a spaceship. It may not have been the sales success that later cars would be, but the clean lines and luxurious athleticism of the first 7-Series set the tone for the next two generations of big BMWs. Source: www.cheatsheet.com
