Audi Malaysia launches new Audi A6 to win over premium sedan segment - Malay Mail Online
KUALA LUMPUR, Aug 25 — Audi Malaysia today introduced its latest upgraded Audi A6 variants to battle in the highly contested premium mid-sized sedan segment now being held by the BMW and Mercedes-Benz brands. On a global basis, Audi’s year-to-date deliveries has grown more than 100 percent in the last ten years, from 422,000 units in 2005, growing steadily to 902,000 for YTD June 2015. Global YTD June sales numbers indicate that Audi is a second to BMW... Although Audi is not doing as well as the other two brands in Malaysia, Immo Buschmann, Managing Director of Audi Malaysia is looking forward to improve Audi’s share through various undisclosed plans which include infrastructure and network... When asked about local assembly, Buschmann stated that a CKD operation in Malaysia is not on Audi Malaysia’s radar at the moment. One of the more obvious actions taken by Audi Malaysia is the astute pricing strategy, which sees the new Audi A6 priced very competitively despite the variants being CBU (fully imported units. A quick look at the wheelbase is a good indication of the size and interior capacity: the A6 has a 2,912mm wheelbase that is longer than that of the E Class at 2,874mm, which puts the A6 as roomier than the E Class, and shorter than the BMW F10 5... Source: www.themalaymailonline.com
