Nissan inspired by high-end fashion - Automotive News
NASHVILLE -- Nissan wanted some European fashion to move its American-made Maxima sedan further upscale for 2016. It turned to Alcantara S. p. A. , the Italian producer of material -- also called Alcantara -- used in high-end apparel and... The move took Nissan into unfamiliar waters, says Vishnu Jayamohan, Nissan North America's head of advanced strategy and product planner on the Maxima. "Not just to stand out in the segment, but to also showcase what Nissan can do. "So the Maxima has a lot of details and execution that we've never seen before at Nissan. designers incorporated it into the seats, steering wheel and door trim of the Maxima SR. . But Nissan also wanted Alcantara to create a "wow" effect on sports car-savvy consumers who might have heard of Alcantara or seen it on exotic cars at auto... Jayamohan says Nissan is making sure the brand name is mentioned in dealer showrooms. Part of Alcantara's supplier arrangement requires the Italian company to help Nissan market it. . But feeding the material into a production line in Smyrna, Tenn. Source: www.autonews.com
