Many people don't bother using in-car technology, survey says - CNET
It even tells you what kind of kitten it is. There are, of course, some people who adore every button in their car and want to intimately commune with each one. However, a new survey by market researcher J. D. Power has a blessedly ominous headline: " Automakers Spending Billions on Technologies That Many Consumers Don't Use. Power 2015 Driver Interactive Vehicle Experience (DrIVE) Report offers that at least 20 percent of drivers haven't used 16 of the 33 tech features the survey measured. Also, 43 percent said they've never used their in-car concierge. The there's the 35 percent who've never used their automated parking systems. Millennials were even more prone to eschew the very idea of new in-car tech. It's easy, of course, to say you don't like something before you've tried it. But if a lot of customers' penchant is never to try things, then perhaps automakers and their sister tech companies have a problem. It sought responses from 4,200 drivers who'd bought their cars within the previous 90 days. Power insists that this 90-day period is the time when you either try your new tech or you may never, ever use it. Of course, one of the difficulties for automakers is that people are already bringing their own personal tech into cars to distract... Source: www.cnet.com
