Strong reliability scores should help Buick brand's rebirth - Fox News
10, 2012 file photo, Mary Barra, then General Motors Senior Vice President, Global Product Development, introduces the 2013 Buick Encore at the North American International Auto Show in Detroit. Buick, the brand that once was the pace car for the drive to the senior center, has made a comeback by appealing to buyers not yet ready for retirement. Buick, the brand that once was the pace car for the drive to the senior center, has made a comeback by appealing to buyers not yet ready for retirement. sales rose 11 percent in 2014. In China, Buick's biggest market, sales gained almost 14 percent. It is all part of a turnaround at Buick led by some creative television ads, updated cars and the almost perfectly timed debut of the Buick Encore, a new small SUV that hit showrooms two years ago just as consumers were abandoning cars in favor of... Buick has been on J. D. Power's top 10 brand list for long-term reliability every year for the past decade, even winning top honors in 2007 and 2009. This year, the firm surveyed original owners of 2012 models. That helped Buick because all but one of its 2012 models had been in production for at least a year, and older models tend to have fewer problems than new ones, said Dave Sargent, J. D. Power's global automotive vice president. Source: www.foxnews.com
