Ford goes after number one - The Citizen
Ford outsold Toyota’s long time market leading Hilux with their Ranger in South Africa in November last year. And this year has started off on the same positive note with Ford selling more Rangers direct to customers through their dealer network in February compared to the Hilux that enjoys the benefit of a larger portion of government and rental sales. So spin it anyway you want, Ford is on a charge with their Ranger, and to add further momentum to this drive, Ford has just unveiled their new improved Ranger at the Bangkok International Motor Show and Citizen Motoring was right there to cover... “The new Ford Ranger brings a new level of comfort and refinement to its segment without compromising on the rugged capability that our customers demand,” said Brett Wheatley, vice president, Marketing, Sales & Service, Ford Asia Pacific. “When we set out to improve upon the Ford Ranger, we knew we had our work cut out for us: The current Ranger is one of the toughest, most capable trucks out there,” said Richard Tilley, vehicle line director, Ford Asia Pacific. “But thanks to our proud truck heritage and global expertise in the utility segment, we’ve made what was great even better, with a bold new look, improved efficiency and a new level of refinement. Source: citizen.co.za
