Will another Fiat Chrysler star, or two, bow in Vegas? - Automotive News (blog)
If you’re a Fiat Chrysler dealer, chances are you were sitting -- or soon will be sitting, depending on when you’re reading this -- in a Las Vegas ballroom today checking out some models. Except these models gliding across the stage of the Mandalay Bay hotel -- and, FCA executives hope, attracting eyeballs -- have first names like Chrysler, Jeep and Dodge. Today is the third time in six years that dealers now under the FCA umbrella have gathered together -- in private and without cellphones or cameras -- to get their first glimpses of the vehicles they soon will be asked to sell. First, it allows the automaker a chance to gauge reaction to future designs from its primary customers, the dealers. Or maybe dealers will swoon and gush over a three-row Jeep Grand Wagoneer luxury SUV that, by 2019, might be the most expensive -- and profitable -- vehicle many of them will sell. My guess, though, is that the hottest Jeep strutting on the Las Vegas stage will be a Wrangler-based pickup. At a previous show, Jeep head Mike Manley teased dealers by rolling out a yellow version of the Jeep Gladiator, a hugely popular 2005 concept pickup that looked like a Wrangler with a bed and a. Source: www.autonews.com
