Hyundai yet to commit to Santa Cruz crossover pickup - USA TODAY
Hyundai yet to commit to Santa Cruz crossover pickup As Hyundai launches its all-new 2016 Tucson crossover, work continues on the Santa Cruz lifestyle pickup truck that could be built from the same underpinnings. ly/1MJcov6 As Hyundai launches its all-new 2016 Tucson crossover, work continues on the Santa Cruz lifestyle pickup truck that could be built from the same underpinnings. The concept of a crossover with a pickup bed raised eyebrows when it made its surprise appearance at the North American International Auto Show in January but it represents a serious move for an automaker that needs to bolster the truck side of... Dave Zuchowski, CEO of Hyundai Motor America, said reaction has been overwhelmingly positive and those results have been passed on to the parent company in South Korea. Engineering work has also continued, as well as development of a business plan to make a vehicle in a sector with little competition beyond the Honda Ridgeline. Zuchowski said the Hyundai board in South Korea meets trice a year to approve new products. "There is a lot of interest from the parent company and a lot of engineering is done," Zuchowski said of the niche vehicle that he says is not a crossover or a pickup and will not cannibalize sales of the Tucson. Worse-case scenario: the Santa Cruz never makes it to production, but the engineering work still has value, he said. Source: www.usatoday.com
