Ford may revive Bronco and Ranger - Dispatch Times
Bloomberg noted that the revival of the Ranger and Bronco (OJ Simpson’s infamous Los Angeles freeway getaway vehicle two decades ago) would give Ford key models to compete with Toyota and General Motors models. The mid-size pickup made its debut in 2009 during the height of the global financial crisis, thus the decision was made not to offer it locally in order to allow Ford to maximize sales of its larger, more profitable F-150, reports Motor Authority. Since the Ranger ended its long run in 2012, the new Chevy Colorado, GMC Canyon, and just released 2016 Toyota Tacoma have the midsize truck market growing in popularity again. also has a heavy 25% tax on imported trucks, so it would be especially advantageous for Ford to make the lighter, lower-cost Ranger on home turf. Last year, Ford’s truck group marketing manager, Doug Scott, said that the automaker was weighing the option of bringing back a smaller pickup to get a share of the expanding demand in the U. S. However, its price and size would have to differ... Given how conservative this segment has been during the last 10 years (the Honda Ridgeline excluded), getting a few more options will be a good thing for a truck sector that desperately needs to be. Source: www.dispatchtimes.com
