Could Ford Be Mulling a U.S. Return of the Ranger Pickup? - TheStreet.com
introducing a lower-profit midsize truck to compete against its full size trucks we know Ford is watching sales of the Canyon and Colorado very closely. " Pickup truck sales, dominated by the full-size segment, represent overarching importance to the financial results of both domestic automakers. Ford shares are down 17. 5% year to date, compared to the Dow Jones Industrial Average , which has fallen 11. 4%. GM's stock is down nearly 23% since the beginning of the year. Ford last sold a Ranger pickup in the U. S. in 2011. . Sales of GM's Chevrolet Colorado and GMC Canyon since their introduction late last year have been strong. Ford does sell Ranger pickups overseas but couldn't import them to the U. S. without having to pay a stiff 25% tariff, which was enacted by the U. S. in the 1950s. . Through July, sales of midsize pickups in the U. S. reached nearly 212,000, a... While Ford has gained attention and momentum in the full-size pickup segment with the introduction of a new aluminum-body F Series, GM has countered with a strategy of developing two entries that are smaller, lighter and more fuel-efficient than... Source: www.thestreet.com
