Tailgate chic - Dallas Morning News
“One of the reasons I bought it is it will also parallel park itself,” said Wiford, 49, of Frisco, whose gallery is in Santa Fe. Wiford, who has owned pickups in the past, joined a growing number of big-city white-collar consumers who are stepping... Last year, 25 percent of the F-series trucks Ford sold cost $50,000 or more, making them the top-selling luxury vehicles in the U. S. , according to TrueCar. Some buyers trade in flashy Mercedes-Benz, BMW and Audi sedans for polished four-wheel-drive pickups that can bounce down dirt roads at a weekend ranch towing hay and horses. The fast-growing Ram pickup was second on TrueCar’s list, and both trucks far outpaced the third-place Mercedes-Benz E-Class and sixth-place BMW 5-series sedans. “In 2009, only 1 percent of the pickups we sold cost more than $50,000,” said Bob Hegbloom, president and CEO of the Ram brand. In fact, luxury pickups — so-called Cowboy Cadillacs — accounted for four of the 10 top-selling vehicles over $50,000 in the U. S. Related: Radical new F-150 pickups begin trickling into dealerships. Doug Scott, the truck group marketing manager at Ford Motor Co. , said the company “doesn’t know where the ceiling is with these vehicles” — and Ford. Source: www.dallasnews.com
