Padres a success on Fox - The San Diego Union-Tribune
But while the team struggles on the field, ratings on Fox Sports San Diego are up - way up - from last year. Through the season's first 90 games, the Padres are averaging a 4. 86 rating on FSSD. In San Diego, that averages about 51,000 households, up 56 percent from last season. "Our ratings are up dramatically, as well as for all the ancillary programs - Padres Social Hour, the postgame show, SD Live and Padres POV," said Henry Ford, executive vice president/general manager of Fox Sports San Diego. "Ratings for SD Live are up 50 percent and the Social Hour is up 80 percent. Only Houston (up 347 percent), Kansas City (119) and the Cubs (100) have improved more from last season than the Padres. Padres telecasts boasted better numbers in San Diego than the NBA Playoffs, the Stanley Cup Playoffs and The Players Championship. Since the start of the season, FSSD's 4. 86 rating for Padres games is better than KFMB (CBS Channel 8), which is averaging a 3. 77, KNSD (NBC Channel 39), which is at 3. 58, and KGTV (ABC Channel 10), which is at 2. 71. But why. Why are more people watching this Padres team which is only one game better than last year's team that was 40-50 after 90 games. Source: www.sandiegouniontribune.com
