The Driver's Seat Editorial – Special Editions - Truck Trend Network
There are one-off soft drinks, movies released with special bonus features, albums with extra, never-before-released songs, etc. This approach comes straight out of Marketing 101. The auto industry has been no stranger to this approach, either, and has been offering special editions and limited-availability models practically since its birth in the early 1900s. The truck... However, as the auto industry slowed down during the late 2000s, a good bulk of the special edition models went away as well. Fortunately, the auto industry recovered and we're now seeing a resurgence of factory special editions and limited models. One could argue it was Ford's F-150 Raptor that broke the ice and has led to this new wave of fun trucks. It's been said that Raptor's worst year of sales was still better than the best year for the Lightning. In the last year we've seen at least one model from almost all of the truck manufacturers. Ram introduced us to the Black Express: a model described as "black on black on black" and built on the motto of "if it can be black, make it black. " This truck sports 20-inch black aluminum wheels, blacked-out emblems, LED taillights, and so much more. Source: www.trucktrend.com
