BMW to Celebrate 100 Years at the 2016 Rolex Monterey Motorsports Reunion - Pursuitist
During BMW’s exciting track presence at the Rolex Monterey Motorsports Reunion races last week during Montery Auto Week 2015, Pursuitist visited the formula car paddock and learned that BMW was already looking ahead to a special run one year from... “The Rolex Monterey Motorsports Reunion is a perfect stage on which to celebrate 100 years of BMW,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “The BMW brand was forged on and continues to be refined on racing circuits all over the world. “This year, our BMW Z4 GTLM racing cars finished 1-2 in IMSA competition there – almost 40 years to the date a BMW 3. 0 CSL won our very first race on the classic circuit. From its beginnings as an aircraft engine manufacturer, through the addition of motorcycles in 1923 and automobiles in 1928, a century later BMW has become one of the world’s most respected, innovative and popular brands. “We are honored that BMW celebrated its milestone anniversary at the Rolex Monterey Motorsports Reunion,” said Gill Campbell, CEO/General Manager of Mazda Raceway Laguna Seca. “Ludwig Willisch and his management team have been enthusiastic supporters of historic racing here in Monterey, right down to having Ludwig drive in the 1975 BMW 3. 0 CSL. Source: pursuitist.com
