BMW really wants to help you park your (BMW) car - Fortune
Cruising down the street in your slick and sexy BMW might be feel great in the moment. New parking services that let drivers use apps to arrange valets and pre-book parking spots are popping up in a number of cities. German automaker BMW is also on the quest to do something to make parking less painful. Over the past few years, the automaker has invested big money in into parking-related projects, both in-house, as well as through its venture capital arm, BMW i Ventures. Earlier this week, the company’s VC fund invested an undisclosed amount into Zirx , a San Francisco-based startup that lets customers summon a valet to meet them at their destination and park their car for them. In 2011, BMW i Ventures also invested in another parking startup, JustPark. The nine-year-old U. K. startup lets people and businesses rent their parking spaces to others in need. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, newspapers, magazines and others), please email syndication@timeinc. To license a Fortune cover, order reprint or e-print copies of an article or cover, or license an accolade, please contact PARS International at www. Source: fortune.com
