Jaguars Are About to Get a Lot Cheaper - Bloomberg
The august British brand, owned by Tata Motors, of India, is rolling out two all-new vehicles at almost the same time, expanding its product line by 66 percent in a blitz of R&D just about unheard of in the auto industry. This morning, Jaguar will announce that it is also slashing prices, aggressively moving downmarket with its current lineup and parking its two new models squarely in the "entry luxury" space. Today, Jaguar will reveal that its XE sedan will have window stickers starting at $34,900, just a bit more than the starting line for BMW’s 3-series and a touch less than that of the Mercedes C-Class. So far this year, the average sticker price on a Jaguar in the U. S. is around $75,000, according to Edmunds. The new version of Jaguar’s larger XF sedan will be 9 percent cheaper than the outgoing version, with a starting price of $51,900. Meanwhile, its top-of-the-line sedan, the XJ, will still run at least $74,400 but will soon be packed with about... Dubbed EliteCare, the program will come standard on all new Jaguars and cover the vehicles for five years or 60,000 miles, roughly a year longer and about 10,000 miles further than most competing programs. Tata wants to remove any rationale for not buying a Jaguar. Source: www.bloomberg.com
