No more price haggling at Lexus dealerships - Detroit Free Press
TRAVERSE CITY -- Lexus is introducing negotiation-free dealerships as a way to differentiate its dealer experience in a field where the competition has closed the gap in offering a premium experience, said Jeff Bracken, general manager of... Bracken announced today at the Center for Automotive Research Management Briefing Seminars that a dozen handpicked Lexus dealers will start a pilot project where prices for new and used cars as well as parts and service have set prices that are... Dealers must be willing to let customers walk away if they don't like the set price. Bracken said he expects a dip in sales and share in the short term but that should only last a couple months until customers get used to the new pricing strategy. The concept of negotiation-free pricing is not revolutionary, and Bracken said there is a Toyota dealer in Phoenix who has successfully used it for 12 years with success. Bracken fully expects it to be successful and roll out to more dealers in 2017. He doubts all 236 dealers will embrace it, but would be happy to see the majority switch to set pricing. Dealers set the price and once it is set, they are not to change it over the course of a sale. Source: www.freep.com
