Thoughts On A BMW 760Li Rolls-Royce Edition - BMWBLOG (blog)
Maybach’s company survived through World War II only to be purchased in 1960 by Daimler-Benz (who had been on a bit of an acquisition spree prior to this, picking up Auto Union in 1958 – only to spit it out later – and coming oh so close to... This was done in the hopes that the good will of the Maybach name could be used to harvest profits in the same way that VW was doing so with Bentley and BMW with Rolls-Royce (though in 2002 BMW had yet to provide a customer with a new Phantom –... Adding a ‘high end’ Rolls-Royce branding may do more harm to Rolls-Royce than good to BMW 7er sales. And since BMW is earning a healthy profit from the Rolls-Royce offerings there is little reason to go ‘down market’ with the brand name into the BMW line. Source: www.bmwblog.com
