2016 MINI John Cooper Works Review - autoevolution
BMW’s product launch strategy has become rather obvious in recent years. But why are we talking about BMW while reviewing a MINI. Well, in case you haven’t been keeping up with the British brand in the last 15 years, the Germans now own it and they did bring their management philosophy along, including new model launch sequences. They posted sales better than ever and, even though last year may have seemed like a downfall, they are now on a record streak, posting the best ever sales figures in the brand’s entire history. The most expensive new model you can get today is the John Cooper Works version of the Hardtop. Developed by the division that handles only the top end MINIs, the JCW model came out breaking a couple of records in the process. Just like its Cooper S brother, it uses the biggest engine ever fitted to a MINI but in this case, it’s also the most powerful MINI ever built as well as the fastest. Source: www.autoevolution.com
