$75000 Cadillac ELR Coupe Price Was Too High, Exec Admits - The Car Connection
The Cadillac ELR, GM's extended-range electric luxury coupe, looked promising at first. But when the ELR went on sale late in 2013, one thing immediately overshadowed all of its good points: The car's roughly $75,000 base price—more than twice that of the Volt—was simply too high. ALSO SEE: Autonomous Car Update: Google Hits The Streets In CA, Nissan Offering Self-Driving Cars By 2020. That's reflected in the ELR's slow sales thus far. and in the 2016 Cadillac ELR , the price is being lowered. "The MSRP was, indeed, a mouthful," Cadillac marketing chief Uwe Ellinghaus said in a recent interview with Bloomberg. Naked or not, the ELR simply doesn't offer the performance of, say, a Tesla Model S, or non-electric coupes of a similar price like the BMW 6 Series. Ellinghaus did not have any say in the initial ELR pricing decision. According to his bio on the Cadillac media site, Ellinghaus joined General Motors January 1, 2014—just as the first ELR coupes were delivered to dealers. Cadillac delivered a handful of cars in December 2013, ramping up deliveries in January 2014. And over the past 18 months, the carmaker has delivered just 1,835 ELR coupes. Source: www.thecarconnection.com
