Can the 2015 Chevy Colorado Renew the Compact Pickup Market? - SFGate (blog)

General Motors’ unveiling last year of the newly resurrected Chevrolet Colorado is turning out to be a major catalyst behind the return of the compact truck, a segment that all but disappeared a decade ago against a contingent of full-size... Today, automakers are compelled to take a second look at the segment for buyers seeking a blend of economy and capacity: consumers who want a truck, but not too much truck. Touting the Colorado as a “smart small truck” is Chevy’s way of acknowledging this renewed buyer sentiment with a deft mix of features inside and out. The Colorado might be leading this new motorcade of extended cab compacts, but does it have what it takes to sway buyers away from the full-size camp. 2015 Chevy Colorado Price At $20,120, the Colorado is one of the best deals available on a truck of its size, which costs $25,700 on average. Compared to other midsize and full-size pickups averaging a $39,410 price tag, the Colorado seems to have no peer, marking a near $20,000 difference in affordability. both small-size trucks are produced by GM. 2015 Chevy Colorado Fuel Economy AxleGeeks data indicates that 55% of the Colorado’s weight is given to its city mpgs, 45% to highway, making it nearly 5% more fuel efficient than all similarly sized trucks. Source: blog.sfgate.com