Nike's Bold Push Into Soccer Entangled It in FIFA Probe - Wall Street Journal
’s entanglement with the biggest scandal in the soccer world began with a headlong plunge into unfamiliar territory two decades ago. Fresh off the U. S. -hosted World Cup and desperate for a real foothold in the world’s most popular sport, Nike’s top officials aggressively pursued an endorsement with Brazil’s soccer federation. Source: www.wsj.com
