The Hyundai Genesis Is Luxury's No-Fuss Secret - Bloomberg
The Hyundai Genesis is not, overtly, a luxury car. General Motors has Cadillac and Toyota has the Lexus line, but Hyundai never bothered to come up with a separate top-shelf brand. When the Genesis was launched in the midst of the recession in 2009, this was a sound strategy. There’s no drama in the Genesis. "Usually, we define luxury by brand, so this is a weird one," says Edmunds. "It trips some people up. ". The Genesis's new edition, with an appealing all-wheel-drive option, has been attracting people who normally wouldn't be driving a car like this. In the first seven months of this year in the U. S. , Genesis sales climbed 16 percent. Over the same period, the segment-leading Mercedes E-Class skidded by more than one-third and BMW's 5-series slumped 23 percent. Unfortunately, Hyundai's lack of drama extends to the car's interior. But the Genesis doesn’t smell like the inside of a handbag. The dashboard doesn’t charge phones like that of the Escalade. Only half of the heads-up display is evident for drivers who are tall or like to sit high. Fortunately, driving the car is a better experience. Source: www.bloomberg.com
