Porsche dealers looking to leverage posh new Atlanta experience center - Automotive News
ATLANTA -- Angela Lanier has bought four Porsche 911s from Hennessy Porsche North Atlanta over the last 12 years. But after instructors at the Porsche Experience Center here took her for hot laps on the center's test track in three 911 variants at a party hosted by the dealership, Lanier said she now is "thinking of buying a GT3. ". Such reactions are what... That's exactly the kind of dealer buy-in Porsche's U. S. chief, Detlev von Platen, was seeking when he proposed the $100 million project. Since the early-May opening and a dealer program at the venue late that month, dealer bookings have been strong, von Platen said. Each of Porsche's 189 U. S. dealerships got two free gift cards, good for sessions at the track, plus the ability to buy more at a discounted rate. He envisions having "the experience of the training, of driving the cars, included in the car when you buy it. This is now something that is possible. The Atlanta site is the first of two U. S. centers that Porsche's dealers can tap. Source: www.autonews.com
