Harley-Davidson Project Livewire - TFLcar.com
Harley-Davidson, also referred to as the Motor Company has often been criticized for its lack of innovation in the product development of its motorcycles. It seemed to many, that the bikes that rolled into dealer showrooms each new model year were only representative of cosmetic modifications, utilizing bold graphics and new “Bling” treatments. The Harley-Davidson Project Livewire was developed to hopefully change that perspective, and to open up new views, while carefully measuring potential consumer input and feedback, in the hope of creating a new customer base. Many vehicle manufacturers sponsor focus group programs to learn the likes and dislikes of potential consumers before developing and launching new products, but the H-D Project Livewire represents the most extensive and well organized use of... H-D’s Project Livewire is the result of long range planning and attention to detail in a program designed to determine the feasibility of producing a product that is futuristic and far removed from past new product ideology. Harley-Davidson not only produced a fleet consisting of a couple of dozen Livewire electric prototype demonstrator motorcycles along with merchandise, collateral displays, riding simulators and electronic survey equipment, but organized an... Source: www.tflcar.com
