2013 Ford F-Series Super Duty Adds Platinum Model, MyFord Touch - Car and Driver (blog)

For 2013, Ford will bestow Platinum status upon its Super Duty crew-cab lineup. Out of concern that the Super Duty King Ranch didn’t offer plush enough surroundings for the discriminating workingman, Ford has stirred in a bevy of convenience, styling, and luxury tweaks, as well as MyFord Touch, which also will be available on... In the appearance column, the Platinum scores its own satin-chrome grille with mesh inserts and an upsized Ford logo, shiny letters spelling out “Platinum” tacked onto the bed sides, a satin-chrome appliqué on the tailgate, and a chrome exhaust tip. The 2013 Platinum will be available in Ruby Red, Kodiak Brown, Tuxedo Black, Ingot Silver, and White Platinum. Another new exterior color, Blue Jean Metallic, will be available for non-Platinum Super Duty models. the instrument panel, door trim, and center stack make do with Ford’s finest faux-grain finish yet. (Other MyFord Touch setups use touch-sensitive “buttons,” which aren’t glove-friendly. ) The system, heretofore unavailable on Super Duty pickups, will be standard on the Platinum as well as 2013 King Ranch and Lariat trucks. Source: blog.caranddriver.com