Dealers to share insight into tracking buyers through the digital customer journey - AM-online
Cambria Automobiles, Swansway Group and Marketing Delivery will all provide their tips for keeping in touch with customers that switch across multiple communication channels during the car buying process at this year’s AM Digital Dealer Conference. Marketing Delivery managing director Jeremy Evans says consumers retain a strong preference for communications via email and SMS with mobile more often the device of choice. Evans will be joined by two of his clients – Ian Godbold, marketing director at Cambria Automobiles, and Anna Ling, marketing manager at Swansway Group. Together with Marketing Delivery, Ling has been mining the group’s data to create a highly targeted and successful digital strategy. Godbold has undertaken a focused approach on re-engaging apparent lost sales as well as measuring how consumers are interacting with the website and understanding the customer journeys which are being undertaken. Evans said: “By focusing on people who were considered as not interested or who told sales executives they had purchased elsewhere, one of the Audi dealerships, which piloted the Car Alerts campaign has sold an additional 10 cars a month. Source: www.am-online.com
