Hyundai Back On 17 Gridirons For NCAA Loyalty - MediaPost Communications
Hyundai is back with its fifth annual #ThisIsLoyalty NCAA football campaign, a regional-focused effort with activations at the 17 universities with which it has sponsorship arrangements. Hyundai says the regional campaign -- via Innocean U. S. A. -- includes TV, print, radio, out-of-home and digital ads, plus social media elements focused on the markets where Hyundai has team sponsorship arrangements. The print component of the campaign includes game day programs and fan guides, while the radio spots “Shared Loyalty,” “Every Game,” “No Words” and “Not Going Anywhere” draw the parallel between loyal college football fans to Hyundai owners and... The out-of-home advertising consists of stadium LED ribbons and boards, and the online advertising includes digital banners on school athletic sites and on Hyundai. com/Loyalty -- will feature a leaderboard that will track fan social buzz to determine which fan base has the loudest, most loyal social voice. All told, Hyundai will have 117 game day events, all via event agency Advantage International. At 17 of the games — the Iron Bowl, USC vs. Stanford, Michigan vs. Michigan State, and Florida vs. Florida State are among them — Hyundai will have its Hyundai FieldHouse experiential program, a 2,400-square-foot pre-game venue with TVs, lounge... Source: www.mediapost.com
