Audi's CEO Reveals Massive Brand Expansion Ahead! - AutoSpies.com
Sixteen years later, the company has almost trebled in size, selling 1,741,100 cars across 12 ranges in 2014. Factor in different bodystyles and performance versions and it adds up to more than 50 distinct models. Between the bookends of the sales figures are other large numbers that help explain Audi’s rise: huge growth in markets such as China and North America, an expansion of production facilities into 10 countries and profits totalling £3. 34 billion... In 2007 – the year current chairman Rupert Stadler came to power – Audi sold 920,846 cars. In the seven years since, Stadler has come close to doubling Audi’s size. I meet the 51-year-old Bavarian in an interview room above the Detroit motor show on a day when he unveils the replacement for Audi’s original Q model, the Q7. Stadler appears remarkably relaxed for someone with such a large in-tray, although the... Read Article Infiniti has continually struggled with identity and direction. No other luxury carmaker's product family tree is as broken as Infiniti's. it's no wonder "Infiniti" suffers from brand recognition as the public basically can't keep up with the frenetic changes, replacements, disappearances, reappearances, etc. Source: www.autospies.com
