Spring/Summer 2016 Fashion Week Reboot Includes STYLE360 Releasing Exciting ... - Papierdoll

com ) stepping in as Title Sponsor, which will rebrand the program officially as “KIA STYLE360” and debut a new logo as the program enters its second decade this September. Kia will utilize this week of fashion to promote the all-new 2016 Optima sedan with integrated activations, on-site car displays and a fleet of vehicles available to transport fashion editors, celebrities and VIPs to and from the fashion shows and... The Optima has been Kia’s best-selling vehicle in the U. S. for three consecutive years, and the passionately designed and obsessively crafted new model is poised to continue that success through a blend of European-inspired styling, a refined and... As with its predecessor, the all-new Optima will be built at Kia’s plant in -centric hotel will host the program’s celebrity and VIP guests as well as the STYLE360 closing party. New sponsor, Autotrader, the leading resource for car shoppers and sellers, will also sponsor and highlight with its on-site “Autotrader Color Studio” and offer manicures to guest with paint choice selections matching the hot car colors of the year. com ), will be presenting its classic and new collections at KIA STYLE360 this September including on the runway for shows including The and beyond, the brand serves not only as the authority on what the stars are wearing, but informs readers on... Source: www.papierdoll.net