Y&R NY Takes an Instagram Trip With Range Rover - AgencySpy
Here’s an interesting campaign created to promote the new Range Rover Discovery Sport in which Y&R New York makes something of what has so far been a largely disappointing medium: Instagram video. In what the agency calls “adventure storytelling,” two individual accounts registered to Land Rover feature single narratives or “fictional, audio-visual adventure stories” that consist of a series of landscape-style shots composed of individual... essentially, the viewer follows the story while selecting video impressions from its respective chapters. One such loop shows our protagonists hunting for chives in a public park while another demonstrates how one might ford a body of water, and yet another replays the same scene shot from the perspective of the Range Rover’s back wheel. Here’s a clearer video version via CD Roy Torres :. @brotherhoodofwonderstone involves two bros who also chose to take an emotional bonding/wilderness adventure through rural Utah. it’s essentially a camera showing us how to use Instagram for more than single pics or loops. Source: www.adweek.com
