The Apple Car Will Be More Airplane Than Automobile - Daily Beast
Like millions of other tech-challenged people I have been waiting for Apple to crash through the layers of buttons on a TV remote…waiting and waiting and waiting. If anyone could bring one-click simplicity to the original home screen it should be the people in Cupertino who bring clarity of function and design to our computers, tablets and cellphones, right. It just shouldn’t involve three separate remotes to play a Blu-Ray movie, stream Netflix or record stuff for future viewing—three separate remotes each with its own strange hierarchy of keys and mystifying symbols. That’s why I was alarmed to see that Apple has been busy hiring lots of talent from the automotive industry with the idea of producing an iCar. The aesthetic master of everything Apple (he was the eye of Steve Jobs’s Apple) is its chief designer, Sir Jony Ive. If the iCar is a serious project perhaps these cars give a clue to what design references will go into it—or, perhaps not. an Aston Martin DB9 of the breed that the directors of Bond movies like to progressively demolish during a car chase and which Jony himself virtually demolished in a shunt on Interstate 280 in California. and a Land Rover LR3 should off-road challenges arise. These choices could, on the face of it, seem to call into question Jony’s taste—something that nobody at Apple. Source: www.thedailybeast.com
