Bringin' Disco Back: 2015 Land Rover Discovery Sport - LA Canyon News
UNITED STATES—The original Land Rover Discovery was succeeded by the LR3 (in U. S. markets), which received a mid-run facelift and name change to, LR4. Makes sense, so far, right. Liking where their new model nomenclature was going, marketing executives at Land Rover decided to makeover their compact crossover (the Freelander) and slot it into the entry-level spot as…that’s right…the LR2. Everything seems to be logically... Instead, it replaces the LR2. When posed the question, “Will it slot in between the Range Rover and the Evoque. ”, one Land Rover Experience rep replied, “No, the Discovery replaces the Freelander [LR2]. The Evoque is a Range Rover. ” The implication seemed to be that the Evoque shares something special with the top-of-the line Range Rover, while the Discovery is merely another Land Rover product. Could it be that somewhere in the not-so-distant future, Land Rover will resemble something more of an umbrella company featuring two or more distinct divisions: Range Rover & Discovery: The first being the premium division, the second being more... An initial impression would suggest there is a much stronger link between the Range Rover Evoque and the new Discovery Sport than Range Rover PR reps would like you to believe. Source: www.canyon-news.com
