Levante SUV to continue Maserati revitalization - The Detroit News
Maserati is in the midst of what could be the most challenging period in its five-year growth plan, following record sales and financial performance in 2014. Revenue, earnings and shipments for the exotic luxury brand are all down at the midpoint... Profit margins remain healthy and sales this year are on pace to be Maserati’s second-best ever (only behind 2014) for Fiat Chrysler, as Maserati awaits the arrival of its highly anticipated Levante crossover SUV in 2016 — a first for the brand. will be a critical component of its sales: In 2014, 39 percent of Maserati sales were here. “We are doing well,” Maserati CEO Harald J. Wester said in a phone interview from Italy, birthplace of Maserati. “The revitalization of Maserati doesn’t lack steam or power or performance. Maserati, which will become Fiat Chrysler’s most coveted brand following the spinoff of Ferrari by early 2016, offers four cars ranging from $70,000 to more than $160,000: Ghibli and Quattroporte sedans, and the GranTurismo coupe and convertible. Maserati would not confirm reports that the Levante will be unveiled in January at the 2016 North American International Auto Show in Detroit, where the SUV was originally planned for production instead of Italy. Source: www.detroitnews.com
